Posted by Ben Collins
on July 07, 2026
Golden hour, 35°C heat, dry desert air and long days on location – our latest campaign shoot in Morocco was the ultimate test for healthy, beautiful hair. From sunrise call times to sunset portraits, every look needed to stay smooth, glossy and camera-ready without constant touch-ups.
Two products quickly became the heroes of the shoot: Silk Coat and our Smooth & Moisture Mask.
Prepping Hair for the Heat
Before each day of filming, we treated the models' hair with the Smooth & Moisture Mask. The rich treatment helped replenish moisture after long days in the sun, leaving hair softer, smoother and noticeably easier to style. It's designed to deeply hydrate and repair dry or damaged hair while restoring shine—exactly what hair needs after exposure to heat and dry climates.
The Secret Behind Every Glossy Shot
Once hair was prepped, Silk Coat became our on-set essential.
Applied before blow drying, Silk Coat created a lightweight protective layer that helped defend against humidity, UV exposure and heat styling while locking in shine. Despite the Moroccan heat, hair stayed smooth, polished and frizz-free throughout hours of shooting, making it easy to move between locations without losing the finish.
Whether the team was capturing close-up product shots or flowing golden-hour portraits, Silk Coat kept every strand looking healthy, glossy and effortless.
Why They Work So Well Together
The combination couldn't have been more effective:
- Smooth & Moisture Mask deeply hydrates and restores softness before styling.
- Silk Coat seals, protects and delivers long-lasting smoothness and shine.
It's the same routine we'd recommend whether you're heading abroad, spending time in the sun, or simply trying to keep frizz under control through the summer months.
Bring the Summer Hair Home
Our Morocco campaign proved that beautiful hair doesn't happen by chance—it starts with the right routine. If you're looking for smoother, healthier-looking hair that can handle sunshine, humidity and everyday styling, this is the duo we'd pack every time.
